What? Strategic planning means analysing your past and present situation, and thinking ahead to develop a project or an organisation. In other words: where you are now, where you want to be, and how you are going to get there.
Why? Not only to secure the survival of your organisation or project, but also to ensure it reaches its full potential.
Strategic planning is a process, by the end of which you should have a tangible plan - be it a project plan, a development plan, a strategic plan or a business plan. It may address anything from a specific project or the start-up of a new organisation, to the next 5 years of an established organisation.
The plan should be your tool by which you:
Strategic planning should be directly linked (and vice-versa) with fundraising, budgeting and monitoring and evaluation. Contact us for advice on any of the above.