Fundraising strategy

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A fundraising strategy is an important part of any organisation’s business plan regardless of size or purpose.

Developing a fundraising strategy will enable your organisation to better plan for the future by giving you some indication of the resources you will generate to carry out your work.

A well written fundraising strategy will:

  • Help you assess whether your objectives are realistic and achievable.
  • Allow you to take a fully rounded view of income generation. You should consider different ways of generating income, over reliance on a single source could leave your organisation vulnerable.
  • Enable you to better focus your fundraising efforts.
  • Ensure that fundraising is built in to your organisations overall work plan.
  • Identify who is responsible for raising money and identify timescales. 

There is a lot of advice available on the web to help you get started with your fundraising strategy. On this page we give you a few pointers, however if you can't find what you are looking for please get in touch.

Latest fundraising news

Mon 20/04/2020

The 2.6 Challenge is a nationwide fundraising campagin to help to 'Save the UK's charities'

The Covid-19 pandemic has had a catastrophic effect with the cancellation of thousands of events and the loss of billions in income through fundraising events.

Mon 20/04/2020

National Council for Voluntary Organisations (NCVO) has made some additions to existing coronavirus advice about funding.