When Brands Take a Stand
10 March 2020 - 31 October 2020
The Museum of Brands launches a new exhibition, When Brands Take a Stand, on 10 March 2020. The exhibition and accompanying series of talks present some of the most inspirational and debated advertising campaigns that take a stand for causes such as diversity, inclusion, environmentalism, health, wellbeing and human rights.
Brands and advertising have the power to influence society. They affect the way we see ourselves and how we engage with others and the world we live in. When large brands and businesses take a stand on societal and political issues, it resonates strongly with consumers; often positively but sometimes negatively. What happens when a frozen food brand takes a stand against palm oil production, a sports brand fights for equal rights, or a chocolate brand celebrates LGBTQ+ pride?
When Brands Take a Stand presents TV commercials, posters and packaging to function as a platform for these questions.
There will be a series of evening talks delivered by leading figures in the sector, including advertisers, journalists and researchers.
When Brands Take a Stand – Series of Talks
17 Feb 2020 - LGBT+ Representation in the Media | Angus Wyatt, Chair of 4Pride at Channel 4
9 March 2020 - Design for Equal | Kelly McKenzie, Creative Director at White Bear Studio
7 April 2020 - #Censored: The Problems with Social Media Content Moderation | Dr Ysabel Gerrard, Lecturer in Digital Media and Society, University of Sheffield
22 June 2020 - Bodyform: Breaking Barriers to Hygiene | Nicola Coronado, Marketing Director at Essity
13 July 2020 - Is Your Brand Queer Enough? | Mark Runacus, Chair of Outvertising
21 September 2020 - Marketing Ethical and Sustainable Fashion | Susan Bishop, Fashion Historian, Curator and Chartered Marketer
For tickets and infomation click here.